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In Depth

‘Beyond Twisted’ Takes Test Marketing to Next Level

With syndication challenged by the rough economy, distribution companies are looking beyond the current business model for ways to pare spending and make their product more affordable for stations. Larger distribution houses like Warner Bros. Domestic Television Distribution and NBC…

E! Channel Rolls Out IPhone, Google Android Apps

Buoyed by rapid growth for its online and mobile audiences, cable’s E! Entertainment Television plans to launch a free app for the iPhone and the Google Android phone this week. More apps, the downloadable programs that let cell phones access…

Column: What’s the Difference Between Old and New Media?

When online video news and review site Tilzy.TV said it would host a Web video upfront to bring together media buyers and the best digital studios in a matchmaking event in June, my first thought was, “It’s about time.” Not…

CBS Gains in Sweeps Period; Fox Remains on Top

For the first two weeks of the May sweeps, CBS is the only broadcast television network posting year-over-year gains among total viewers. The network is also the only one to avoid any losses among adults 18-49, the demographic still led…

Verizon Launches HD Channels from Byron Allen

Verizon is launching six new high-definition channels on its FiOS television service from Byron Allen’s Entertainment Studios this week. The channels are Comedy.TV, Recipe.TV, ES.TV (entertainment news), MyDestination.TV, Cars.TV and Pets.TV. “The addition of these channels helps us to continue…

Adalian Column: Nielsen Failure Foretold by Disco-Era Tactics

The Great Nielsen Meltdown of 2009 should come as no surprise to anyone who’s ever seen one of the company’s paper diaries. Until about a week ago, I actually had no clue just how the ratings giant collected data from…

Scripps Networks Profit Falls; Affiliate Fees Partially Offset Ad Drop

Strong affiliate-fee growth from cable operators in the first quarter partly offset a drop in advertising sales at Scripps Networks Interactive, home of channels including HGTV and Food Network. The company’s net income fell to $60.1 million, or 37 cents…

Moonves: NBC’s Leno Move Helps CBS

CBS CEO Les Moonves said that NBC’s decision to put Jay Leno on in primetime will help his company’s bottom line. “We were the No. 1 network at 10 o’clock last year,” Mr. Moonves told analysts and investors during CBS’…

CBS Posts $55.3 Mil Loss on Ad Slump; Redstone Sees Economy Healing

CBS, which lost $55.3 million in the first quarter due to an advertising slump and a down economy, today said it is seeing signs that the worst of the recession might be over. That assessment of the economy followed News…

Cablevision May Spin Off Madison Square Garden; Revenue Rises in First Quarter

Cablevision Systems said it exploring a spinoff of its Madison Square Garden business, a move that was praised by securities analysts. “Even taken at face value, a spin off could release huge value,” said Craig Moffett, senior analyst at Sanford…