ABC’s Main Man McPherson
Network Entertainment Boss Steve McPherson on Why He’s Optimistic
In Depth
Breaking the Category Paradigms
One of the most powerful ways marketers can create impact in the marketplace is to reconfigure their offerings in a way that breaks with conventional category paradigms. When that reconfiguration provides consumers with more or better options than were previously…
Fox Focuses on Stability in Upfront
January Scheduling Successes Carry Over
‘Rachel Maddow’ Launches iPhone App
MSNBC.com and Zumobi are launching an iPhone and iPod touch application for “The Rachel Maddow Show.” The free application will give consumers access to photos and video from segments such as “Ms. Information” and “Rachel Re:,” as well as Ms….
History to Unveil Scientific Discovery May 19
History will hold a press conference on May 19 to announce a “revolutionary” scientific finding. A team of world-renowned scientists will make the announcement at the American Museum of Natural History in New York City. They are expected to unveil…
Univision Sets Digital Test for Saturday’s ‘Gigante’
Univision will conduct the first nationwide digital transition test during this Saturday’s edition of “Sabado Gigante.” The test, scheduled during the 9:30-10 p.m. EST half-hour, is part of the network’s 30-day countdown to the government-mandated analog shutoff June 12. For…
YouTube Stays on Top Despite Hulu’s Rapid Growth, Nielsen Says
YouTube remains the No. 1 online video site, even as Hulu continues to grow exponentially, Nielsen Online reports. Hulu is the fastest-growing site among Nielsen Online’s top 10 video brand sites, which include YouTube, Yahoo!, Fox Interactive Media, Nickelodeon Kids…
Neil Patrick Harris to Host Tony Awards
CBS has tapped “How I Met Your Mother” star Neil Patrick Harris to host the 63rd annual Tony Awards. It’s the first time Mr. Harris will emcee the theater industry’s big night. He joins Hugh Jackman, Whoopi Goldberg and Rosie…