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In Depth

‘American Idol’ Tops Optimedia List Going Into Upfront

TV’s top-rated show, “American Idol,” also topped the Content Power Ratings list put together by media buyer Optimedia US. The list, released Thursday, also held some surprise shows. To create the Content Power Ratings rankings, Optimedia factors in TV audience,…

Comedy Central Announces Development Slate, Orders ‘Ugly Americans’

Comedy Central has greenlit the animated series “Ugly Americans.” Seven episodes have been ordered for a premiere in the first quarter of 2010. The series, executive produced by David Stern, chronicles an alternate-universe New York City, in which horror, fantasy…

PBS Kids to Launch Henson Co.’s ‘Dinosaur Train’

PBS Kids will premiere “Dinosaur Train,” a CGI-animated series from the Jim Henson Co., on Sept. 7. The show aims to teach preschoolers about natural science, natural history and paleontology. Forty half-hour episodes will be supported by live-action interstitials featuring…

DTV-Unready Households Down to 3.3 Mil, Nielsen Says

Fewer than 3% of U.S. TV households are still completely unready for the digital transition on June 12, Nielsen said today. As of May 10, 3.3 million or 2.9% of households are completely unprepared, down from 3.5 million unready households…

Fuse Goes All Out for Dave Matthews Band

MSG Entertainment and Fuse will air a live Dave Matthews Band concert from New York’s Beacon Theater on June 1. The concert will be presented commercial-free in high definition on the music network. Fuse will follow up the concert with…

History Says Its Programming Budget Is Largest Ever

History said Wednesday it will be making its largest investment in programming ever in the 2009-10 season, and unveiled a lineup of new shows including one produced by a former arch-rival. The cable network described its 12-part series “America: The…

A Funny Thing About the Shortage of Comedies

As the broadcast networks prepare to unveil their schedules for the 2009-10 season to advertisers in New York next week, Magna has taken a look at what was once a TV staple: the sitcom. Steve Sternberg, executive VP for audience…

Animal Planet Gets Catty

Dogs may whisper, but cats and their owners have concerns as well. Animal Planet is bringing back “Housecat Housecall” for a second season beginning June 6. Episodes of the 12-week series profile cat-owning families who work with host Dr. Katrina…

A Talk Brings Kelley Into the Agency Business

Jacki Kelley had worked with media agencies, but never for one before joining Universal McCann North America as president last week. “I have considered them close partners for my entire career,” says Ms. Kelley, who worked for a number of…

Chart: U.S. Online Video Usage

Viewing of streaming video continues to grow at an extremely rapid rate. Figures from Nielsen for April show that while there was a slight decrease in the number of unique viewers watching Web video, those who are clicking for content…