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In Depth

TheWB.com Pushes ‘Daisies,’ Valentine’s Theme

TheWB.com has added full episodes of “Pushing Daisies” to its roster of shows. The first five episodes of the ABC series are currently available for viewing. Also, TheWB.com will get viewers in the mood for Valentine’s Day Feb. 9-17 with…

Syndie ‘Doctors’ Scores a 2.1 to Hit Series High

CBS Television Distribution’s “The Doctors” continued to gain momentum as the freshman medical talk show reached a series high in household ratings during the week ending Feb. 1. Breaking the 2.0 ratings barrier, “Doctors” posted a 2.1 household rating, up…

Comcast Entertainment Group Ups Dolcemaschio to COO

Comcast Entertainment Group has promoted Steve Dolcemaschio to chief operating officer. He will oversee finance and business operations, including long-range financial planning, daily operations and the company’s strategic business development, for E! Entertainment, the Style Network, G4 and FearNet. Mr….

MTV, Snoop Dogg Team for ‘Dogg After Dark,’ Album Release

Snoop Dogg will host his own variety talk show, “Dogg After Dark,” for MTV beginning Feb. 17 at 9 p.m. The show will feature celebrity interviews, sketch-comedy segments and musical performances from its set at Hollywood Boulevard hot spot The…

Oxygen Gets ‘Pretty Wicked’ March 31

Oxygen will launch “Pretty Wicked,” a competition reality series about inner beauty, on March 31. The eight-episode series will challenge girls to “beautify” their insides for a grand prize of $50,000. “America’s Next Top Model” winner CariDee English will host…

Marketers Cutting Budgets More Deeply, ANA Finds

A new survey found that marketers cut budget more sharply than previously predicted. The Association of National Advertisers found that 37% of marketers say they plan to reduce budgets by more than 20%. When they were surveyed in August, only…

‘Tough Trade’ Selected as First Epix Pilot

Lionsgate has gotten the green light to produce a pilot for the first original show commissioned for Epix, the new cable service being launched by Viacom, Lionsgate and two other studios. The new show, “Tough Trade,” is about a Nashville…

Tony Robbins Lands NBC Reality Show

NBC is teaming up with self-help guru Tony Robbins and “Biggest Loser” producer Reveille for a reality show that aims to radically transform the lives of participants—in most cases without surgery, million-dollar prizes or drill sergeant-like personal trainers. The network…

MyNet Shifts Away From Network Model

MyNetworkTV, launched in 2006 as a sixth broadcast network, is shifting towards a “programming service model” featuring syndicated shows and the WWE for its 2009-10 season, partly to reduce costs. MyNetwork will continue to air “WWE Friday Night Smackdown” on…

Sci Fi Launches ‘Battlestar,’ SciFiWire.com Apps

Sci Fi Channel has unveiled a “Battlestar Galactica” Cylon Detector application for the Apple App Store. The Cylon Detector app lets users take new or stored pictures and “scan” them. The subject’s face will appear in a “Battlestar” scene with…