In Depth | TVWeek

With DTV Delay a Done Deal, Stations Debate When to Switch

Consumer Confusion, Station Costs Are Major Factors in Decision

TV Marketers Pull Back Upfront Buys: What Happens Next?

The recession is finally having a deep effect on the national television advertising market. Last week, major media companies reported that marketers have been exercising options to cancel some of the second-quarter commercial time they bought in the upfront. For…

Media Companies Waiting for Financial Picture to Clear Up

Devalued Assets, Advertising Downturn Put Dent in Earnings

Syndicators Put Price on Tribune Bankruptcy

The collateral damage from Tribune’s bankruptcy filing in December is rippling through the syndication industry, with Disney-ABC Domestic Television taking a $60 million writedown on deals with the TV station owner and News Corp. setting aside $10 million to deal…

‘Wilkos’ Wins Third Season Renewal

NBC Universal Television Distribution’s “The Steve Wilkos Show” will be back in 2009, with stations in major markets renewing the spinoff from “The Jerry Springer Show” for a third season. ROGER ‘WILKOS’ The “Springer” spinoff and its bald-headed host will…

HGTV Campaign: The ‘Moments’ of Your Life at Home

Promo Effort Offers Pure Brand Message

NBA All-Star Weekend Seeing Strong Ad Sales on TNT

Sponsors Help Spread Events Across Platforms

Sony Pictures TV Brings Thomas Aboard

Sony Pictures Television named Dan Thomas senior VP for branded entertainment. Mr. Thomas previously was senior VP for sales development and marketing at Univision Communications. In his new post, Mr. Thomas will work with clients and agencies to bring digital…

TV Networks Targeting Growing Smartphone Market

Success of iPhones Indicates Hunger for Mobile Video

Column: How to Pull the Plug on Satellite or Cable

Cord-Cutting May Gain Popularity in Face of Digital Transition