The world of local media, particularly local television, seems to have deep problems right now. But Cecilia Bizon, VP overseeing local activation at Starcom, sees promise. To Ms. Bizon, local has the ability to be relevant at a time when…
Some brands got exposure to millions of viewers during the Super Bowl without buying a commercial. Some brands were on products used by players or coaches, while others appeared as signage within Raymond James Stadium in Tampa, Fla., and got…
The CW has moved the cycle 12 premiere of “America’s Next Top Model” to March 4. The premiere episode, which will now air one week later than previously scheduled, will expand to two hours.
The Federal Communications Commission is reporting that 491 TV stations are seeking to go ahead with the digital TV changeover Feb. 17, despite congressional action pushing back the national changeover to June 12. The switch includes some big-market stations, among…
Lifetime Networks and game publisher Merscom are teaming to create four new casual games based on Lifetime’s original shows. The deal includes the production of two hidden-object adventure PC games, a downloadable PC simulation game and a game created exclusively…
Lifetime will premiere four original movies this spring based on the stories of author Nora Roberts. The films will air over four consecutive Saturdays at 9 p.m., beginning with the March 21 broadcast of “Nora Roberts’ Northern Lights.” The film…
A total of 49.5 million viewers across eight broadcast and cable networks watched President Barack Obama’s first press conference during primetime Monday night. Updated figures from Nielsen Co. found that 49,455,133 viewers tuned in last night for President Obama’s press…
Showtime has renewed “The United States of Tara” for a second season. The series will start production this summer on season two, which is expected to premiere with 12 new episodes in early 2010. Diablo Cody will continue to serve…
Disney Channel’s new series “Sonny With a Chance” gave the network its best Sunday-night performance in three months. “Sonny,” with teen star Demi Lovato, premiered with back-to-back episodes Feb. 8 at 8 p.m. Both episodes came in as the top…