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In Depth

thePlatform Offers Reduced-Rate Services to Aid Smaller Clients

In an effort to reach new customers during the economic recession, online video technology firm thePlatform is rolling out reduced-cost services for small and midsized media companies starting this week. The lower prices reflect the video content management company’s effort…

‘Greatest Commercials’ Shares Ratings Crown

CBS’ “Super Bowl’s Greatest Commercials” tied as the No.1 show in its 8 p.m. slot Jan. 31 in anticipation of Sunday’s big game. The show averaged a 2.0 rating/7 share among adults 18-49 for the hour, tying with two episodes…

CBS Picks Up Bruckheimer Medical Drama Pilot

CBS confirmed it has picked up a pilot for “Miami Trauma,” a Warner Bros. medical drama that will be executive produced by Jerry Bruckheimer, Jonathan Littman and writer Jeffrey Lieber. The show focuses on a team of surgeons in Miami…

Rockefeller Again Urges Stations to Wait Until June for DTV Switch

For the second time this week, the chairman of the Senate Commerce Committee is urging broadcasters not to go ahead with the digital TV changeover before June 12. In a statement today, Sen. Jay Rockefeller, D-W.Va., suggested broadcasters should act…

‘Cristina’s Court’ Won’t Be Renewed

Twentieth Television has opted not to renew “Cristina’s Court” for a fourth season. It’s the second syndicated show in Twentieth’s stable to fail the renewal test in recent months. In December, word went out that “The Morning Show With Mike…

USA Enlists Sponsors for Westminster Dog Show Coverage

Pedigree Food for Dogs, Toyota and Petco will sponsor USA Network’s presentation of the Westminster Kennel Club Dog Show (WKC) on Feb.9-10. All three companies will create an integrated marketing campaign spanning on-air broadcasts and the Internet. Returning sponsor Pedigree…

Ormond Cast in Lifetime’s ‘Wronged Man’

Julia Ormond will star in Lifetime Movie Network’s “The Wronged Man,” premiering in November. The film will reunite Ms. Ormond with Mahershalalhashbaz Ali, with whom she appears in the feature “The Curious Case of Benjamin Button.” “The Wronged Man” is…

Fox Business Launches Live Web Show

Fox Business Network is launching a new Web show Monday at noon ET. “FoxBusiness.com Live” will be hosted by Fox Business Network’s Jenna Lee and Connell McShane, who will report on breaking financial news and interview business leaders, politicians and…

Adalian Column: Joe’s Jottings, or, Getting Dotty Like Larry King

Larry King wasn’t always just another pretty face on television. I first got hooked on the King when he was a late-night radio host on the Mutual Radio Network during the 1980s. Growing up in Las Vegas, I dreamed of…

Whedon Q&A: On Vampires, ‘Battlestar,’ More

‘Buffy’ Creator Admits He’s Not That Fond of Vampires, but He Loves ‘Battlestar’