Logo

In Depth

Go Where the Viewers Are, Break’s Richman Says

Online video producers who want to develop an audience online should reach out to the thousands of Web sites and blogs that attract 10,000 or more visitors per day. That’s the advice from Keith Richman, CEO of online property Break…

Twentieth’s ‘Mother’ Clears 75% of Syndie Markets

Twentieth Television has cleared “How I Met Your Mother” for broadcast syndication in 75% of the country, on stations including WNYW in New York, KTTV in Los Angeles and WFLD in Chicago. More than 100 markets have been added to…

Effort to Delay DTV Switch Moves Ahead Despite House Vote

Hours after the House failure to delay the digital TV transition, the outlines of a plan for a new House vote next week started emerging. The first step: A new vote in the U.S. Senate on a slightly revised DTV…

Alltel, GM, Nationwide Insurance to Sponsor USA’s ‘Burn’

USA Network has signed up three integrated sponsors for its original series “Burn Notice.” Alltel Wireless, which previously worked with USA on “Psych” and “Monk,” will sponsor an “Ultimate Spy” text-to-win sweepstakes. Over a seven-week story arc, viewers will have…

Revision3 Saw Record Numbers in 2008

Revision3 garnered 46 million views in 2008, more than doubling its 2007 tally of 19 million views. The 140% increase from last year comes with growing engagement numbers for Revision3. The digital network recorded 129 million segments viewed and nearly…

CBS Consumer Products Expands ‘Trek’ Merchandise

CBS Consumer Products is expanding its “Star Trek” merchandising program, extending its deal with Mattel. The CBS Entertainment division also has signed new partners USAopoly, Funko and Fundex. Mattel’s agreement includes a line of Barbie Collector dolls, Tyco flying radio-controlled…

AT&T’s U-verse Has Record Growth

AT&T’s U-verse television service had record growth in the fourth quarter as the largest U.S. telephone company more than doubled the availability of its fiber-optic TV product last year. Verizon Communications yesterday also reported accelerated growth for its FiOS TV…

‘Marie’ Adds New York, L.A. Stations

Marie Osmond’s talk show, “Marie,” picked up two crucial markets, Los Angeles and New York, as the Program Partners-distributed program reached a 70% national clearance level, company principal Ritch Colbert announced today. Program Partners hopes the newly added affiliate stations,…

Tennis Channel Nets Jimmy Connors as U.S. Open Lead Analyst

Tennis Channel has signed Jimmy Connors as lead analyst for its coverage of the U.S. Open in September. Tennis Channel is covering matches at the Open live for the first time. “The U.S. Open has a special place in my…

CW Slates ‘Top Model’ Return for Feb. 25

“America’s Next Top Model” will return for its 12th cycle on Feb. 25 on The CW. The new season will feature 13 finalists who will compete to be managed by Elite Model Management, in addition to a $100,000 contract with…