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ANA Poll: What Advertisers Are Thinking

Want to know what advertisers are thinking? The Association of National Advertisers took a poll of the 1,200 members attending its annual Masters of Marketing conference last month, asking about their plans for strategy, budgeting and tactics as the economy…

How TV Networks Called the Obama Victory

At 11 p.m. EST, just after polls in the Western states had closed, Democratic Illinois Sen. Barack Obama was projected the 44th president of the United States by all the national TV news organizations covering the general election. Inside the…

Fox News Calls Key Election State Before CNN

Fox News Channel called what may turn out to have been the key state in the U.S. presidential election at 9:22 p.m. East Coast, declaring Ohio had gone to Democrat Barack Obama and quoting Republicans who had said there was…

ABC’s ‘Bachelor,’ ‘Beauty’ Debut Jan. 5

“The Bachelor” and the formerly untitled Ashton Kutcher/Tyra Banks project, now called “True Beauty,” will get cozy on Mondays, as the two will premiere on Monday, Jan. 5, ABC announced today. The 13th iteration of the program, “The Bachelor” will…

Fox, MSNBC Lead Final Days of Campaign

The closing days of the long presidential campaign made Fox News Channel the most-watched of all basic cable channels during prime time the week of Oct. 27. Also riding the political wave: MSNBC, whose prime-time lineup got a particularly healthy…

FCC Approves Wireless Use of ‘White Space’

After delaying a decision for hours, the Federal Communications Commission today gave the go-ahead to using the so-called “white space” between broadcast TV channels for new wireless devices, adding some last-minute limits on how the devices can initially be used….

Appeals of Media Ownership Rules Sent Back to Philly Court

An appeal of the Federal Communications Commission’s media ownership changes is heading back to the Philadelphia appeals court that overturned the FCC’s last attempt to ease its rules. The 9th Circuit Court of Appeals today consolidated various appeals of the…

Number of Households Not Ready for Digital Switch Shrinks

The percentage of U.S. households that remain completely unready for February’s DTV switch is decreasing at a faster rate as the switchover approaches, according to new information from Nielsen People Meter household samples. As of October, only 7.7% of U.S….

High Court Hears Indecency Case

Several Supreme Court justices hearing arguments in a case that may redefine television indecency standards indicated they are hesitant to broadly loosen obscenity rules under the banner of protecting the First Amendment. The questioning today signal the case, which originated…

Brightcove Trims Web-Video Options

Online video provider Brightcove is ditching the free version of the service that it has offered for the last two years, the company announced Monday. Brightcove will shut down its so-called “Brightcove Network” on Dec. 17. The free version has…