Comcast, Starcom Gear Up for Baltimore Addressability Test
Second-by-Second Set-Top Box Data Key to Targeting Desired Viewers More Efficiently
In Depth
Mining the Promise of On-Demand Advertising
While VOD Sponsorship Has a Ways to Go Before It’s Top of Mind, the Potential Is Vast
Hitting ’em Squarely at the Point of Purchase
Interactive Program Guides Shine as the Last Chance to Sway Viewers With Tune-In Ads
Diversity Has a New Look
Multi-ethnicity Group Aims to Keep Pace With Changes in World of Media
25 Years of Celebration
In Its Final New York Outing, Kaitz Dinner Marks Diversity Milestones
More Than Just the Right Thing to Do
Scripps Sees Diversity as Good Business
Shining Spotlight on Bright House
Cable Company Aims to Reflect Community
Honoring Advocate for U.S. Latino Community
Rep. Baca Promotes Diversity Across U.S.
McCain’s ‘View’ Statements Draw Obama Rebuttal
The Obama campaign is seizing on Sen. John McCain’s statements today on ABC’s “The View,” especially comments and questions of Joy Behar and Barbara Walters. Ms. Behar questioned the veracity of the GOP presidential candidate’s advertising attacks this week on…
Palin Chat Gives ABC Newscast a Win
Alaskan Gov. Sarah Palin’s visit to “World News Tonight” drew 9.7 million viewers, lifting ABC to the top in the nightly news race Thursday. Part one of Gov. Palin’s interview with Charles Gibson overtook second-place “NBC Nightly News” by 29%…