NBC’s 10 p.m. strip of the “The Jay Leno Show" is sure to draw plenty of viewers tonight when it debuts, but the industry is more interested in what happens in the next month, reports Variety. "I’m sure they’ve already…
The 24th season of Oprah Winfrey’s talk show begins today with a week of ratings-grabbers, and it’s none too soon, as the show comes off a year of fading ratings, reports the Associated Press. While the show still tops the…
The Nielsen overnights are in and The CW’s new goth show "The Vampire Diaries" reached 4.84 million total viewers in its Thursday debut, according to Media Life. The strong start exceeded last season’s "90210," which averaged a then record-setting 4.64…
Big announcement on Thursday. As expected, 14 major media players, everyone from P&G to NBCU to Viacom to Group M, announced they were forming a coalition to improve the way viewing habits are measured across conventional TV, online and mobile…
Fox’s "Glee" pulled in 7.136 million viewers in its fall season premiere with a 3.4/9 adults 18-49 in the ratings and a 3.7/10 with adults 18-34, according to TVbythenumbers. Those figures stomped NBC’s "America’s Got Talent" in the demographics, even…
Nielsen said Wednesday that it plans to add a live-plus-same-day data stream to its local people meter and set meter markets, as clients were asking for, says Mediaweek. The change is expected to be introduced in December, although no final…
ESPN, CBS, Disney, Procter & Gamble, media buying firm Magna Global and AT&T are among 14 companies that have banded together to form the Coalition for Innovative Media Measurement (CIMM), hoping to develop new methods to determine who is watching…
The CW officially launched the 2009 fall television season last night with the return of "90210" and the debut of its reimagined "Melrose Place," but neither set off any fireworks in the Nielsen ratings, reports TVbythenumbers.com. Starting its second season,…
Nielsen Media Research may count viewers who watch online through the Comcast and Time Warner “TV Everywhere” services in a show’s overall ratings, but not until 2011, says B&C. Nielsen told clients in a letter Tuesday that such a step…
The passing of Labor Day marks the unofficial end summer. So we went back, week by week, and have linked to the 20 most popular stories you’ve read here at TVWeek between Memorial Day and Labor Day. It’s been quite an eventful season, as you’ll see. Some…