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Nielsen Plans to Add Live-Plus-Same-Day Data to Local Market Info

Sep 10, 2009  •  Post A Comment

Nielsen said Wednesday that it plans to add a live-plus-same-day data stream to its local people meter and set meter markets, as clients were asking for, says Mediaweek.

The change is expected to be introduced in December, although no final decision will be made until the end of this month, after client feedback has been tallied.

–Elizabeth Jensen

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