May 30, 2007
TOP 25 LOCAL BROADCAST TV ADVERTISERS* |
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($,000) Big spending declines by automobile dealer associations helped push local TV ad revenues down by 3 percent during the first quarter. Other advertisers, notably Verizon and McDonald’s, posted big spending increases. The chart below lists the top 25 local broadcast TV advertisers in the top 100 markets during the first quarter. |
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Rank |
Company |
FIRST QTR |
FIRST QTR |
% |
||||
1 |
General Motors Corp. Dealer Assn. |
96,288.2 |
111,706.5 |
-13.8 |
||||
2 |
Honda Motor Co. |
91,312.7 |
91,525.4 |
-0.2 |
||||
3 |
DaimlerChrysler Corp. |
81,518.1 |
106,302.0 |
-23.3 |
||||
4 |
AT&T |
77,393.6 |
67,078.6 |
+15.4 |
||||
5 |
Toyota Motor Corp Dealer Assn. |
76,284.5 |
86,085.1 |
-11.4 |
||||
6 |
Nissan Motor Co. |
70,081.3 |
58,523.7 |
+19.7 |
||||
7 |
Ford Motor Co. Dealer Assn. |
67,526.1 |
108,039.9 |
-37.5 |
||||
8 |
Verizon Communications |
64,289.3 |
39,610.8 |
+62.3 |
||||
9 |
Ford Motor Co. |
58,008.5 |
56,296.9 |
+3.0 |
||||
10 |
Toyota Motor Corp. |
57,231.7 |
56,406.5 |
+1.5 |
||||
11 |
McDonalds Corp. |
48,660.0 |
36,538.6 |
+33.2 |
||||
12 |
Yum Brands |
46,172.8 |
48,983.7 |
-5.7 |
||||
13 |
Toyota Motor Corp. Local Dealers |
44,449.4 |
45,231.1 |
-1.7 |
||||
14 |
Time Warner |
43,391.5 |
29,997.3 |
+44.7 |
||||
15 |
Berkshire Hathaway |
38,080.5 |
35,947.2 |
+5.9 |
||||
16 |
General Motors Corp. |
37,846.8 |
57,596.6 |
-34.3 |
||||
17 |
General Motors Corp. Local Dealers |
34,658.4 |
37,505.2 |
-7.6 |
||||
18 |
Comcast Corp. |
34,429.2 |
26,014.6 |
+32.3 |
||||
19 |
Procter & Gamble |
33,424.7 |
30,626.0 |
+9.1 |
||||
20 |
General Mills |
30,347.5 |
31,306.7 |
-3.1 |
||||
21 |
DaimlerChrysler Dealer Assn. |
29,438.3 |
20,714.4 |
+42.1 |
||||
22 |
Empire Today |
28,383.0 |
22,845.0 |
+24.2 |
||||
23 |
Walt Disney Co. |
28,148.4 |
29,110.7 |
-3.3 |
||||
24 |
Doctors Associates Inc. |
26,514.5 |
29,755.0 |
-10.9 |
||||
25 |
National Amusements |
24,944.5 |
10,842.6 |
+130.1 |
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*Includes both local and national spot activity |
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Copyright 2006, 2007. TNS Media Intelligence |
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