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Media Spending Declines

Jun 27, 2007  •  Post A Comment

Nielsen Media Research found that nine of the top 10 advertisers cut their media spending in the first quarter, contributing to a 0.6 percent decline in spending overall for the period. The chart below shows spending by the top 10 advertisers, in millions of dollars, in measured media.

Q1 2007 Q1 2007 Q1 2006 % Change
Procter & Gamble Co. $749.8 $839.7

-10.7%

General Motors Corp. $489.6 $763.0 -35.8%
AT&T  $450.1 $580.4 -22.4%
Ford Motor Co. $414.2 $421.8 -1.8%
DaimlerChrysler $349.0 $337.9 +3.3%
Johnson & Johnson $348.1 $419.8 -17.1%
Time Warner Inc. $325.3 $395.8 -17.8%
Verizon $317.6 $345.6 -8.1%
Walt Disney Co. $314.5 $373.4 -15.8%
Glaxosmithkline $292.2 $312.7 -6.6%

Source: Nielsen Monitor-Plus

This chart is part of TVWeek.com’s Media Planner newsletter, a weekly source of breaking news, trend articles, profiles and data about media planning edited by Senior Editor Jon Lafayette.

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