Nielsen Media Research found that nine of the top 10 advertisers cut their media spending in the first quarter, contributing to a 0.6 percent decline in spending overall for the period. The chart below shows spending by the top 10 advertisers, in millions of dollars, in measured media. |
Q1 2007 Q1 2007 | Q1 2006 | % Change | |
Procter & Gamble Co. | $749.8 | $839.7 |
-10.7% |
General Motors Corp. | $489.6 | $763.0 | -35.8% |
AT&T | $450.1 | $580.4 | -22.4% |
Ford Motor Co. | $414.2 | $421.8 | -1.8% |
DaimlerChrysler | $349.0 | $337.9 | +3.3% |
Johnson & Johnson | $348.1 | $419.8 | -17.1% |
Time Warner Inc. | $325.3 | $395.8 | -17.8% |
Verizon | $317.6 | $345.6 | -8.1% |
Walt Disney Co. | $314.5 | $373.4 | -15.8% |
Glaxosmithkline | $292.2 | $312.7 | -6.6% |
Source: Nielsen Monitor-Plus |
This chart is part of TVWeek.com’s Media Planner newsletter, a weekly source of breaking news, trend articles, profiles and data about media planning edited by Senior Editor Jon Lafayette.
Keep focusing on your blog. I love how we can all express our feelings. This is an extremely nice blog here 🙂
Neat blog layout! Very easy on the eyes.. i like the colors you picked out
Love the blog here. Nice colors. I am definitely staying tuned to this one. Hope to see more.