Chart: Top 10 Programs: Product Placement

Oct 3, 2007  •  Post A Comment

First Half 2007

The top 10 shows in product placements in the first half of 2007 on broadcast showed more brand messages than they had the prior year. “American Idol” remained the top show in terms of product placement, with one of its sponsors, Coca-Cola, the most often featured brand. On cable, the top 10 shows dipped a bit in the first half of the year.
The cable shows have much more product placement because more shows are built around brands. So Orange County Cycle apparel pops up a lot in “American Chopper,” accounting for more than 6,000 appearances all by itself.
The charts show the top programs on broadcast and cable in terms of product placements.



Program Network            Total Occurrences
American Idol Fox 4,349
Fast Cars & Superstars       ABC 3,231
The Amazing Race: All Stars CBS 1,894
Pussycat Dolls Present        CW 1,347
Extreme Makeover: Home Edition ABC 1,274
The Apprentice NBC 1,230
America’s Next Top Model CW 1,126
So You Think You Can Dance Fox 1,053
Beauty and the Geek CW 946
Last Comic Standing NBC 921
Total      17,371


Program Network 

Total Occurrences

American Chopper TLC 29,476
Dog the Bounty Hunter A&E 12,321
Miami Ink TLC 10,892
Overhaulin’ TLC 7,556
Driving Force A&E 6,436
American Hot Rod TLC 6,002
Run’s House MTV 5,992
Real Housewives of Orange County Bravo 4,972
Little People, Big World TLC 4,892
Real World: Road Rules Challenge            MTV 4,456
Total      92,925

Source: Place*Views, Nielsen Product Placement Service


  1. Product placement is stupid. I don’t know who this tactic works on, but it sure isn’t me. 30,000 occurrences on American Chopper!!!??? Who even watches that show anymore?
    Seeing that mulleted hillbilly drinking or eating any brand would have turned me away from that product even before he opened up his big fat mulleted yap.

  2. Sorry. By mulleted hillbilly I meant Dog the Bounty Hunter. You can include those trailer park dwelling employees/family members too.

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