Logo

Chart: Top 10 Programs: Product Placement

Oct 3, 2007  •  Post A Comment

First Half 2007

The top 10 shows in product placements in the first half of 2007 on broadcast showed more brand messages than they had the prior year. “American Idol” remained the top show in terms of product placement, with one of its sponsors, Coca-Cola, the most often featured brand. On cable, the top 10 shows dipped a bit in the first half of the year.
The cable shows have much more product placement because more shows are built around brands. So Orange County Cycle apparel pops up a lot in “American Chopper,” accounting for more than 6,000 appearances all by itself.
The charts show the top programs on broadcast and cable in terms of product placements.

     

Broadcast

   
Program Network            Total Occurrences
American Idol Fox 4,349
Fast Cars & Superstars       ABC 3,231
The Amazing Race: All Stars CBS 1,894
Pussycat Dolls Present        CW 1,347
Extreme Makeover: Home Edition ABC 1,274
The Apprentice NBC 1,230
America’s Next Top Model CW 1,126
So You Think You Can Dance Fox 1,053
Beauty and the Geek CW 946
Last Comic Standing NBC 921
Total      17,371
 

Cable

   
Program Network 

Total Occurrences

American Chopper TLC 29,476
Dog the Bounty Hunter A&E 12,321
Miami Ink TLC 10,892
Overhaulin’ TLC 7,556
Driving Force A&E 6,436
American Hot Rod TLC 6,002
Run’s House MTV 5,992
Real Housewives of Orange County Bravo 4,972
Little People, Big World TLC 4,892
Real World: Road Rules Challenge            MTV 4,456
Total      92,925

Source: Place*Views, Nielsen Product Placement Service

16 Comments

  1. Product placement is stupid. I don’t know who this tactic works on, but it sure isn’t me. 30,000 occurrences on American Chopper!!!??? Who even watches that show anymore?
    Seeing that mulleted hillbilly drinking or eating any brand would have turned me away from that product even before he opened up his big fat mulleted yap.

  2. Sorry. By mulleted hillbilly I meant Dog the Bounty Hunter. You can include those trailer park dwelling employees/family members too.

  3. Good post, thanks

  4. Thank you for a great post

  5. Great articles and content very informative looking forward to reading more.

  6. Good post, thanks

  7. very nice info for designers.

  8. Thanks for your insight for the great posting. I am glad I have taken the time to see this.

  9. I love the expression. Everyone needs to express there own opinion and feel free to hear others. Keep it up 🙂

  10. Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.

  11. Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care and see you soon

  12. You blog is amazing. Would you tell me what system are you using?

  13. I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

  14. Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.

Leave a Reply to housebreaking puppy Cancel Reply

Email (will not be published)