First Half 2007 |
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The top 10 shows in product placements in the first half of 2007 on broadcast showed more brand messages than they had the prior year. “American Idol” remained the top show in terms of product placement, with one of its sponsors, Coca-Cola, the most often featured brand. On cable, the top 10 shows dipped a bit in the first half of the year. |
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Broadcast |
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Program | Network | Total Occurrences |
American Idol | Fox | 4,349 |
Fast Cars & Superstars | ABC | 3,231 |
The Amazing Race: All Stars | CBS | 1,894 |
Pussycat Dolls Present | CW | 1,347 |
Extreme Makeover: Home Edition | ABC | 1,274 |
The Apprentice | NBC | 1,230 |
America’s Next Top Model | CW | 1,126 |
So You Think You Can Dance | Fox | 1,053 |
Beauty and the Geek | CW | 946 |
Last Comic Standing | NBC | 921 |
Total | 17,371 | |
Cable |
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Program | Network |
Total Occurrences |
American Chopper | TLC | 29,476 |
Dog the Bounty Hunter | A&E | 12,321 |
Miami Ink | TLC | 10,892 |
Overhaulin’ | TLC | 7,556 |
Driving Force | A&E | 6,436 |
American Hot Rod | TLC | 6,002 |
Run’s House | MTV | 5,992 |
Real Housewives of Orange County | Bravo | 4,972 |
Little People, Big World | TLC | 4,892 |
Real World: Road Rules Challenge | MTV | 4,456 |
Total | 92,925 | |
Source: Place*Views, Nielsen Product Placement Service |
Chart: Top 10 Programs: Product Placement
Oct 3, 2007 • Post A Comment
Product placement is stupid. I don’t know who this tactic works on, but it sure isn’t me. 30,000 occurrences on American Chopper!!!??? Who even watches that show anymore?
Seeing that mulleted hillbilly drinking or eating any brand would have turned me away from that product even before he opened up his big fat mulleted yap.
Sorry. By mulleted hillbilly I meant Dog the Bounty Hunter. You can include those trailer park dwelling employees/family members too.
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