Millions of viewers used their digital video recorders to watch and rewatch the commercials that aired during the Super Bowl. According to Nielsen Media Research, more than 4 million people played back the spot for Walt Disney’s upcoming movie “The Chronicles of Narnia: Prince Caspian.” Here are the most played-back spots during the game.
Rank |
Parent Company and Brand Description |
Time | Absolute Difference Between Live and Live Same Day (000) |
1. |
Walt Disney Co. |
7:46 p.m. | 4,167 |
2. | Promo – Fox "American Idol" |
7:39 p.m. | 4,069 |
3. | Pepsico Sobe Life Water / Woman & Lizards Dance |
7:24 p.m. | 4,049 |
4. | Pepsico Doritos Tortilla Chips Nacho Cheese / Mouse Trap |
7:50 p.m. | 4,017 |
5. | General Motors Corp. GMC Yukon Truck Hybrid |
7:38 p.m. | 4,001 |
5. | Bud Light Beer Men at Table / Women / Chicken/ Couple |
7:38 p.m. | 4,001 |
7. | Office of National Drug Control Policy Man Holding Cup |
7:25 p.m. | 3,914 |
8. | National Football League Animated Man & Child |
7:48 p.m. | 3,843 |
9. | General Electric "Leatherheads" Motion Picture |
7:19 p.m. | 3,814 |
9. | Garmin Navigational Equipment Car Driven / Napoleon Spoof |
7:19 p.m. | 3,814 |
Source: Nielsen Media Research |
Nielsen is trying to pass of these numbers as something they are not (and that is really unlike them).
Nielsen’s systems do not allow then to measure commercials, only programming munutes that contain commercials.
Again, these arent playback numbers for the commercials, just minutes where they fell. A single commercial can span two different Nielsen clock minutes. Two or more commercials can air in the same clock minute and Nielsen would have no way to know which one got rewound more.
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