Nielsen Seeks Advice From Hispanic Leaders

Feb 27, 2008  •  Post A Comment

The Nielsen Co. has formed a national Hispanic/Latino Advisory Council (HLAC), an independent advisory group comprised of community and business leaders, to help the company recruit, measure and accurately report on Hispanic television households in the U.S.
The first meeting of the HLAC is scheduled for March 4 in New York.
“By providing invaluable third-party insight and expertise on the Hispanic community, the Hispanic/Latino Advisory Council will have an important role in helping us successfully achieve these goals,” said Catherine Herkovic, senior VP and managing director of the National Television Client Services at Nielsen.
The HLAC members include Ernest W. Bromley, chairman-CEO of Bromley Communications , who said in the announcement of the panel: “The U.S. Hispanic population has grown 19.4% in the last five years, and by 2050 it is estimated that one in every four people in the U.S. will be of Hispanic descent. Nielsen should be commended for establishing this council, which will be an important forum for representatives of the Hispanic community to share their thoughts on the issues that are most important to our businesses and our communities.”
Other members are Jenny Alonzo, executive VP of marketing/brand of Mio.TV; Dr. Juan Andrade, president and executive director of the United States Hispanic Leadership Institute; Dr. David Hayes-Bautista, professor of medicine and director of the Center for the Study of Latino Health & Culture at the UCLA School of Medicine; Jose del Cueto, CEO of Del Cueto Media Group; Guarione M. Diaz, president-CEO of the Cuban American National Council; Dr. Henry Flores, senior policy analyst, William C. Velasquez Institute; Luis A. Miranda Jr., managing partner of the MirRam Group; Lillian Rodriguez Lopez, president of the Hispanic Federation; Catherine M. Pino, co-founder and principal of D&P Creative Strategies; and Susana Valdez, chief of staff to Miami Mayor Manny Diaz.
According to Nielsen, Hispanics remain the fastest-growing segment of the U.S. population, with television households increasing by 4.4% in 2007 compared to 2006.


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