Nielsen says product placements in prime-time broadcast network programs rose 13% in 2007 from the previous year. Fox’s “American Idol” was again the show with the most product-placement occurrences, with 4,349, up from 4,086 in 2006.
In all, the 10 broadcast shows with the most product placement totaled 25,950 occurrences in 2007, up from 22,554 in 2006. Following is a list of the 10 broadcast shows containing the most product-placement occurrences.
Product Placement on Broadcast TV
Top 10 Programs for 2007
|Program||Network||Total # Occurrences|
|The Biggest Loser||NBC||3,286|
|Fast Cars and Superstars||ABC||3,231|
|America’s Next Top Model||The CW||2,694|
|Extreme Makeover: Home Edition||ABC||2,612|
|Deal or No Deal||NBC||2,144|
|CW Now||The CW||2,049|
|Pussycat Dolls Present||The CW||1,934|
|The Amazing Race All-Stars||CBS||1,893|
|Beauty and the Geek||The CW||1,758|
|Source: Place*Views, Nielsen Product Placement