Chart: 2007 Broadcast Network Product Placement

Apr 9, 2008  •  Post A Comment

Nielsen says product placements in prime-time broadcast network programs rose 13% in 2007 from the previous year. Fox’s “American Idol” was again the show with the most product-placement occurrences, with 4,349, up from 4,086 in 2006.
In all, the 10 broadcast shows with the most product placement totaled 25,950 occurrences in 2007, up from 22,554 in 2006. Following is a list of the 10 broadcast shows containing the most product-placement occurrences.
Product Placement on Broadcast TV
Top 10 Programs for 2007

Program Network Total # Occurrences
American Idol Fox 4,349
The Biggest Loser NBC 3,286
Fast Cars and Superstars ABC 3,231
America’s Next Top Model The CW 2,694
Extreme Makeover: Home Edition ABC 2,612
Deal or No Deal NBC 2,144
CW Now The CW 2,049
Pussycat Dolls Present The CW 1,934
The Amazing Race All-Stars CBS 1,893
Beauty and the Geek The CW 1,758
Total   25,950
Source: Place*Views, Nielsen Product Placement


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