NBC Universal and Qubo are joining the Department of Health & Human Services, the Ad Council and the U.S. Olympic Committee to extend a public service campaign about childhood obesity with Olympics themes.
Ion Media Networks, Scholastic, Corus Entertainment and Entertainment Rights produce Qubo, which airs as a three-hour block of children’s programming on NBC and during weekend mornings on Telemundo.
The new spots feature some of Qubo’s animated characters interacting with Olympics athletes.
Among athletes featured are 16-year-old gymnast Shawn Johnson; Gold Medal-winning beach volleyball team Misty May-Treanor and Kerri Walsh; and Sanya Richards, who is competing in track & field.
The Ad Council launched an obesity prevention campaign in March 2004 aimed at adults. That was followed in October 2005 with a childhood obesity prevention effort with creative from McCann Erickson NY. The latest effort features animated ogre Shrek.
Government, NBC and Ad Council officials praised the latest campaign.
“A hundred years ago, about the only thing a child could do sitting still was read or draw,” said HHS Secretary Mike Leavitt. “Now we have television, video games, the Internet—and an epidemic of childhood obesity. We need to get kids up and moving, and that is what these PSAs aim to do.”
Rick Rodriguez, Qubo’s president and general manager, said the effort “is a logical extension of Qubo’s commitment every day to promoting pro-social values in an environment that parents can trust. By pairing Qubo’s animated characters with these Olympic hopefuls, we’re sure kids will take notice.”
Ad Council President-CEO Peggy Conlon called the effort “a wonderful example of how our Coalition for Healthy Children messages can be utilized to combat childhood obesity in our country.”
1:10 p.m.: Fixed reference to Qubo distribution in second paragraph
Olympians Play Part in Childhood Obesity PSAs
Apr 15, 2008 • Post A Comment