Nearly 39 million people watched Republican presidential candidate John McCain’s acceptance speech on the closing night of the GOP convention Thursday in St. Paul, Minn. That broke the week-old convention record of upwards of 38 million viewers set by Sen. Barack Obama only the week before.
Sen. McCain amassed an audience of 38.9 million viewers for his speech on two fewer channels than were carrying Sen. Obama’s speech Aug. 28 to 38.38 million viewers, according to data from Nielsen Media Research.
In addition to the three broadcast networks and three cable news networks carrying both closing speeches, Sen. Obama’s speech was carried live by BET and TV One, which target African American audiences, as well as Spanish-language Telemundo and Univision. Sen. McCain’s speech was carried by Telemundo and Univision.
Sen. McCain’s audience dwarfed the 25.57 million who tuned in for President Bush’s acceptance speech on closing night, Sept. 4, in 2004.
For more election news, visit TVWeek’s Election Navigator page.
McCain Speech Breaks Obama’s Week-Old Viewership Record
Sep 5, 2008 • Post A Comment