Speed ‘Whips’ Cars Into Shape for Stars

Oct 8, 2008  •  Post A Comment

Auto network Speed is tuning up three special episodes of its series “Unique Whips” featuring stars and their cars.
“Unique Whips” features Will Castro, whose New York auto shop Unique Autosports customizes cars for celebrities and other motor vehicle enthusiasts.
Which stars are worth specials? How about LeBron James of the NBA, rapper 50 Cent and hip-hop entrepreneur Sean “Diddy” Combs.
The first special, airing Nov. 4, features Mr. James and his Ferrari F430.
Also featured in the show is Miami Heat center Alonzo Mourning and his Toyota Sequoia Platinum.
The second special is set at the Connecticut mansion owned by 50 Cent, who drives a Pontiac G8 powered by a 500-hoursepower LSX 427 engine.
Mr. Castro and his crew work on Diddy’s twin Jeep Wranglers in the third special.
In addition to the specials, exclusive “Unique Whips” short-form content will be made available all season through Speedtv.com, VOD on cable, iTunes video podcasts, mobile phones, cable broadband sites and viral distribution.
Full episodes will be available on Sprint wireless handsets via Sprint TV. Original short-form content will be made available to Sprint, AT&T, MobiTV and others.
While filming new episodes of “Unique Whips” under his new Facio Productions banner, Mr. Castro is also opening a new branch of his company in Miami to cater to the South Beach crowd.
“Like the master customizer he is, Will continues to reinvent not just high-end vehicles, but himself as well,” said Speed VP of Programming Robert Ecker. “I’ve known Will a long time, and it’s fascinating to watch him branch out in different directions in different ways. Never one to settle for the status quo, with Unique South in Miami and another shop opening in Dubai, Will is about to take the industry by storm; it’s the logical next step that makes all the sense in the world as he undertakes the global expansion of the ‘Unique’ brand.”


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