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Honda Makes Big Sony Online Deal

Oct 8, 2008  •  Post A Comment

Honda has made a half-million dollar deal with Sony Pictures Television to take over all of the media company’s online and mobile ad space for a week beginning Wednesday, the Wall Street Journal reports. The scope of the deal reflects how marketers have turned to the Web, which has in turn become a more cluttered environment, the newspaper says. Honda made the deal with Sony to promote its new Fit car model.

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