Logo

Parents TV Council Ranks Advertisers Based on Content They Support

Nov 24, 2008  •  Post A Comment

The Parents Television Council is again releasing its annual ranking of the top 10 best and worst advertisers, with the advertisers ranked according to their sponsorship of shows that are family-friendly versus shows containing sexual content, violence or profanity.
The envelope, please …
The winners for sponsoring the best shows are Coca-Cola, Clorox, Century 21 Real Estate, H&R Block, Ferrero, CVS Caremark, Whirlpool, Hershey, State Farm and Hewlett-Packard.
Listed as the 10 “worst” advertisers are General Motors, Nissan, L’Oreal USA, Pepsi-Cola, GlaxoSmithKline, Reckitt Benckiser, Target, Kohl’s, Verizon Communications and Toyota.
“The role that television advertisers play in determining what type of content comes into every home in America cannot be overstated,” said PTC President Tim Winter. “We commend the advertisers on our best list that have chosen to associate their hard-earned corporate brands with positive programming that the entire family can watch together.
“By contrast, parents can thank many of the advertisers on the worst list for enabling the networks to pump some of the most shocking and outrageous content on the air today directly into their living rooms. Our top offenders include General Motors, which advertised on one of the most shocking episodes of Fox’s ‘Family Guy,’ and Nissan, which helped pay for the bloodiest episode in the ‘Dexter’ series to air on broadcast television. In the 2007-2008 TV season alone, these two advertisers showed up nearly 1,000 times on ‘red light’ shows that are unsuitable for children according to PTC’s traffic light ratings system.”

10 Comments

  1. And the PTC tries again to bully their message by attacking the advertisers because no one else cares about them

  2. I DO care about them and the work they do. Contrary to popular belief, spreading the word about what media proliferates and tries to pass on as “normalcy” is a job worth doing. Keep counting down the days of American society’s decline through the tube passively and be blinded by pure and utter BIAS and see how the world’s superpower will look in the future.

  3. This is the best blog I’ve ever seen in my life! I really appreciate you taking the time out of your busy day to share your this with everyone.

  4. Way to focus and straight to your point, i love it. Keep up the work people. Dont let anyone stop us bloggers.

  5. Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care and see you soon

  6. This is good info! Where else can if ind out more?? Who runs this joint too? Keep up the good work 🙂

  7. I found a link to your site on another website, and I must say… Your website is tons better. You explain it more clearly, thanks

  8. Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.

  9. ROFL, that issue is so funny. I am going to share that.

  10. I am not in reality positive if best practices contain emerged almost things similar to that, but I am certain that your huge work is obviously identified. I was wondering if you offer some membership toward your RSS feeds as I would be extremely concerned.

Leave a Reply to Link Building Cancel Reply

Email (will not be published)