Television Sets Slim Down

Jan 8, 2009  •  Post A Comment

Thin is in, with extremely slim television sets expected to be a growing trend in TV sales over the next three years, according to research and consulting firm DisplaySearch.
Manufacturers of ultra-slim television sets, designated as having a set depth less than 40 millimeters or 1.6 inches, may sell 14 million units worldwide by 2012, a 219% compound annual growth rate, the research firm reported.
“With expected negative growth of flat-panel TV revenues in 2009 for the first time, ultra-slim TVs present a much-needed opportunity for differentiation and continued value proposition in flat-panel TVs,” Hisakazu Torii, DisplaySearch VP of TV market research, said in a statement. “While LED back-lights offer great promise, commercialization is still premature, providing significant opportunities for ultra-slim LCD TVs.”
DisplaySearch has placed worldwide penetration of ultra-slim televisions at 10% by 2012, with deployment of slim sets in North America, Japan and Western Europe as high as 18%.
“Despite the excellent outlook, wireless links and designs for panels, chassis and remote controls, technologies still need to improve for ultra-slim TVs. Significant investment for these technologies will also be critical to our achieving the forecasted growth,” said Paul Gray, DisplaySearch director of European TV market research. “Consumers will not accept ultra-slim sets if their viewing experience or ease of use is compromised.”
Slim televisions are making a splash at the Consumer Electronics Show taking place in Las Vegas this week, as Panasonic unveiled an ultra-slim prototype that has a 50-inch screen, but is just 8.8 millimeters (or a third of an inch) thick.


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