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Nielsen Acquires Cambridge Consulting Firm

Mar 19, 2009  •  Post A Comment

The Nielsen Co. has acquired strategy consulting firm Cambridge Group.
Cambridge Group founder and CEO Rick Kash will report to Nielsen Co. Chairman-CEO David Calhoun.
Cambridge Group has helped Fortune 500 companies develop and implement growth strategies.
“The Cambridge Group has built an impressive business advising talented CEOs and top management teams on issues directly related to their growth strategies,” Mr. Calhoun said in a statement. “Their approach to uncovering and capturing new sources of demand is unique in the consulting industry, and I’m delighted that Nielsen will provide this expertise directly to our clients.”

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