TLC Gets ‘Real Simple’
Nothing about life is real simple these days. Cable network TLC and the magazine Real Simple are teaming up for a new show that aims to help busy women with tips and strategies for making their lives easier. “Real Simple,…
In Depth
MindShare Search Ends With Kain
When Matt Kain worked for an independent search company, he argued that dollars should move from traditional advertising to online, where they would result in higher sales. Now, as managing director of MindShare Search, he’s got a somewhat different point…
Chart: Nielsen, IMMI Measure Shows Most Viewed Out-of-Home
Integrated Media Measurement Inc. and the Nielsen Co. have launched a service that electronically measures out-of-home viewership of television shows. The system gives viewers in a pre-selected panel special cell phones that pick up the audio from programs (as well…
Column: ‘90210’ Exceeds CW’s No Expectations
What do “90210” and Sarah Palin have in common? Both seem poised to score surprise victories in the media expectations game. By having so much “dirt” emerge before her Wednesday acceptance speech, the GOP vice presidential pick may only need…
Video: Fixing Pre-Roll Ads
Those pesky pre-roll ads aren’t going away anytime soon, but they might get a little less annoying. For the latest news on how the ad format is evolving, tune into Daisy Whitney’s New Media Minute. This episode also includes a…
Nielsen Suspends New Orleans Ratings
Nielsen Media Research will not be publishing any ratings information from the New Orleans Designated Market Area, the 53rd-largest in the country, until it has established typical levels and distribution in its sample of 440 homes. The sample includes New…
NBC Pulls New Shows From Paley Preview Series
NBC is keeping its new fall shows under wraps a little while longer. The network had planned to screen newcomers “My Own Worst Enemy,” “Kath & Kim,” “Crusoe” and “Knight Rider” next Monday as part of the Paley Center for…
Pennsylvania Stations Slate DTV Test on Nov. 17
Pennsylvania’s television stations will conduct a statewide DTV test on Nov. 17 at 6:25 p.m. Participating stations will turn off their analog transmitter for 60 seconds, leaving unprepared viewers with a snowy screen or a message notifying them that they…
Planning Pays Off as New Orleans TV Stations Sail Through Gustav
Television stations in New Orleans learned a lot from Katrina three years ago, when some stations were forced off the air and out of town by the hurricane that flooded the Crescent City. Some of what the stations had implemented…
7.7 Million Tune in to ‘Raising the Bar’ Debut on TNT
TNT’s new series, Steven Bochco’s “Raising the Bar,” set a record for cable by attracting 7.7 million viewers for its premiere. The premiere outpaced the previous mark set by USA Network’s “The 4400,” which drew 7.4 million viewers in 2004….