Logo

In Depth

Turner Replaces Cartoon Net’s Ad, Licensing Heads

Turner Broadcasting has replaced the heads of advertising and licensing at Cartoon Network. “Departing the company to pursue other interests” are Beth Goss, executive VP of Cartoon Network and Adult Swim sales, marketing and enterprises; John Friend, senior VP of…

Publicis Working With Yahoo on Mobile Advertising

Publicis Groupe, owner of Starcom MediaVest Group, Zenith Optimedia, Digitas and Denuo, said it was teaming up with Yahoo to look for ways to increase the effectiveness of advertising on mobile devices. “Our goal in working together with advertisers and…

Growing Veoh Says Layoffs Not Significant

Veoh Networks let go of three employees yesterday, but the company said those layoffs occur against a backdrop in which the world’s 16th-biggest video-sharing site has landed new partners and funding in recent weeks. The layoffs were for three “junior…

TubeMogul Anoints Next New Content No. 1

Web shows from online video studio Next New Networks are the most watched of the videos that TubeMogul serves up, the online video distribution firm reported today. TubeMogul ranked its top 40 most viewed content providers, with Next New Networks’…

DIC Draws on GoFish as Web Ad Liaison

Children’s programming producer DIC Entertainment has tapped content management and distribution company GoFish Corp. to serve as its liaison to Web advertisers across DIC’s online properties. GoFish will focus on bringing content- and age-appropriate advertisers to DIC’s various children’s Web…

TNT Lines Up NASCAR Sponsors

This year’s “Wide Open Coverage” NASCAR race telecast on TNT will be sponsored by Coke Zero, Coors Light, HP, Papa John’s, Sprint, Subway, Toyota, U.S. Army, Viagra and Warner Bros. The telecast will air during the prime-time Coke Zero 400…

Murphy to Host Golf’s ‘Highway 18’

Keri Murphy has been tapped as the host of Golf Channel’s “Highway 18,” which will premiere July 22 at 10 p.m. The model and actress will guide five teams, mapping out challenges and providing viewer insight as they race across…

Logo Launching Online Gay Pride Guide

Viacom’s LGBT channel Logo, a division of its MTV Networks, will launch Web tie-in “The Pride Guide” this month. The online site, sponsored by Southwest Airlines and NYC & Company, will provide gay pride-themed video, event guides, photo flipbooks and…

NBC Digital to Release Streaming Demos

NBC Digital plans to release NBC.com’s show-specific streaming demographics, beginning with data gathered in June 2008. Next month, the metrics obtained through Nielsen Online’s VideoCensus software will be available for analysis. A statement said the release was part of an…

Lehrer Back at ‘NewsHour’ Desk

Jim Lehrer is returning to his role as anchor of PBS’ “The NewsHour” on Thursday. Mr. Lehrer has been off the program since undergoing a heart valve replacement procedure in April. A “NewsHour” spokeswoman said Mr. Lehrer will temporarily serve…