Logo

In Depth

Scollard-Taplett Named VP/G.M. at WPBF-TV

Caroline Scollard-Taplett has been promoted to vice president and general manager of WPBF-TV, the Hearst-Argyle Television-owned ABC affiliate serving Florida’s Palm Beaches. Ms. Scollard-Taplett most recently was general sales manager for the station, which she joined in 1994 as a…

Stanley Cup’s Strong Ratings No Match for Reruns

Game 5 of the Stanley Cup finals was a triple-overtime thriller on NBC that scored the best metered-market ratings in nearly five years for a Stanley Cup game. However, entertainment repeats on Fox and CBS kept the Pittsburgh Penguins-Detroit Red…

Lakers-Celtics Matchup Seen Driving Strong Ad Sales for ABC

With a dream matchup in the NBA Finals pitting the storied Boston Celtics against Kobe Bryant and the Los Angeles Lakers, ABC/ESPN Sports is expecting strong demand for ad spots in the series. “We have a lot of interest,” said…

‘Sight’ Sees Strong Premiere

The kickoff of USA’s “In Plain Sight” Sunday trumped several recent program premieres on USA, giving the hourlong series about officers of the witness-protection program a hardy start. Starring Mary McCormack, “Sight” averaged 2.3 million viewers in the 18- to…

NBCU, Nielsen Launch ‘Fusion’ Sales Metrics

NBC Universal, working with the Nielsen Co., has created a new set of sales metrics to help advertisers target ad messages to users of their product, rather than the traditional demographic targets, the companies said. The companies said they are…

MindShare’s Crawford to Retire

One of the top local-broadcast media buyers, Kathy Crawford of MindShare, plans to retire at the end of June after more than 30 years in the industry, the agency said. Ms. Crawford has been president of local broadcast since joining…

Syndie Sets Fall Starts, Plans Push

Marketing Budgets Create Challenges

Upfront Intel: It’s the Shows!

Ad Buyers Lay Bets on ABC’s Programs

Can Big TV Win With Original Web Series?

NBC Latest to Test a Realm Ruled by Upstarts

Broadcasters Fight Localism Rules

Stations, Supporters Say They’re Doing Enough Already