Branded entertainment is an area of the media business that’s expanding. Starcom Senior VP and Entertainment Director Tom S. Weeks thinks it has plenty of room to grow. Mr. Weeks said the future of entertainment marketing is that clients are…
Nickelodeon is tackling one of the great questions of the digital video age in a special episode of its hit show “iCarly” that deals with whether a program that’s popular online will break through if it moves to traditional TV….
While broadcast is losing viewers to cable overall, the Television Bureau of Advertising points out that most of the highest-rated shows on television are still on broadcast. In fact, among adults 18 to 49, 99 of the top 100 program…
Web video and Internet TV company Veoh Networks has closed a round of funding to the tune of $30 million. The latest group of investors was led by Intel Capital, Intel Corp.’s investment group, in addition to Adobe Systems and…
Showtime and CBS Sports are teaming up to bring the NFL studio show “Inside the NFL” to the cable network. “Inside,” produced by CBS Sports and NFL Films, is set for a Sept. 10 premiere on Showtime, where it will…
The season-two finale of Showtime’s “The Tudors” saw a massive ratings jump over the show’s final episode in 2007. The 9 p.m. telecast pulled in 852,000 viewers, marking an 83% increase from last season’s finale, which drew 465,000. The telecast…
The fifth-season premiere of WE tv’s “Bridezillas” on Sunday garnered 1 million total viewers, making it the highest-rated premiere episode of the series, according to Nielsen Media Research. The broadcast attracted a 0.8 household rating, up 21% by that measure…
Are you listening to your viewers? Because that’s the single biggest advantage Web video has over television. Internet TV producers can access data, practically in real time, on how their videos perform, who they reach and when they reach them….
National Geographic Channel’s two-hour premiere of “Stonehenge Decoded” on Sunday averaged 1.38 million viewers, according to Nielsen Media Research. In its premiere airing from 9-11 p.m. ET, “Stonehenge” averaged a 1.37 household rating and a 0.92 in persons 25-54; that…
Steve Mulderrig has been named senior vice president of Grabix, the Nielsen Co.’s multimedia research tool. Mr. Mulderrig joins Nielsen from Tribune Entertainment Co., where he most recently was executive VP of domestic and cable sales. Before Tribune, he worked…