G4, the entertainment and lifestyle cable network aimed at young men, is offering some of its original content for download through Xbox Live, the online component of Microsoft’s Xbox 360. The deal marks the first time G4 has released its…
Emmy Award-winning writer-producer David E. Kelley signed an exclusive three-year development and production deal with Warner Bros. Television, Peter Roth, president of Warner Bros. Television, announced today. Kelley will develop new drama and comedy television programming, as well as potential…
The cable industry is unveiling a major move toward expanding two-way services with a deal with Sony Electronics that will bring to market next-generation TV sets incorporating interactive capabilities next year. The National Cable & Telecommunications Association announced the agreement…
WE tv has unveiled its redesigned Web site, featuring exclusive video content, new original Web series, comedic interstitials, user-generated content and expert bloggers. The new WEtv.com has content-specific channels aimed at women during key stages in their lives, including “WE…
The Hallmark Channel will join the Hotel Networks’ roster of channels beginning June 1. Through their deal, THN will broadcast Hallmark as part of its programming offerings to more than 360,000 rooms in upscale hotels and accommodations across the country….
A Nielsen analysis of the readiness of U.S. viewers for February’s digital television transition revealed that there are still segments of the population that are unprepared. Nielsen found that 22% of sampled households had at least one television that would…
ABC, CBS and Fox Will Launch Complex Dramas to Get Audience Engaged
Option Allows Advertisers to Attach Commercials to Character-Based Stories
Marketers Get More Engagement With Content While Networks Can Charge More for Exclusive Relationships
Premium cable channel Starz inked its first affiliation deal today for its broadband video service via a partnership with Verizon. Under the multiyear agreement, Verizon will carry Starz movies online. The movies will be accessible on a subscription basis to…