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In Depth

MyNetTV Confirms New Shows

MyNetworkTV has confirmed that it will run new episodes of its returning shows “Jail,” “Street Patrol” and the special-turned-series “Magic’s Biggest Secrets Revealed” for this fall. New series “Funniest Moments” (a working title for a humorous caught-on-tape series) will also…

Style Puts Spotlight on ‘Ruby’

The Style Network will debut reality series “Ruby,” following the life of an obese woman in a “regular-sized” world, this fall. Title-personality Ruby Gettinger is a 500-pound woman from Savannah, Ga. The series will follow her as she tries to…

Nancy Bennett Rises at MTV Networks, Logo

Nancy Bennett has been appointed senior vice president of creative and content development for program enterprises at MTV Networks and Logo Group. Prior to the newly created position, Ms. Bennett served as vice president of creative and multi-platform short form…

‘American Idol’ Inspires Less Watercooler Chat

Word-of-Mouth Research Indicates Talk Has Dropped at Offices, Schools

Frank Rich to Consult for HBO

HBO has hired New York Times columnist and former theater critic Frank Rich as a creative consultant. Mr. Rich will initiate and help develop projects, HBO said. “Frank is one of the smartest and most astute observers of popular culture,…

Comedy Central Renews ‘Root of All Evil’

Comedy Central has picked up Lewis Black’s freshman series for a sophomore season. “Lewis Black’s Root of All Evil” uses a political debate format wherein a rotating pair of comedians argue who or what is more evil in matchups such…

Video: What Do Web Shows Cost?

What does it really cost to produce a Web video series? $200 per minute or $2000? Or maybe $20,000? Daisy Whitney’s “New Media Minute” gives you the low-down. The numbers may surprise you. This week’s “New Media Minute” breaks down…

And the Web Video Search Winner Is …

The last time you searched for a video of cats on skateboards what were the search terms you used? I bet it wasn’t “cats on skateboard videos.” It was probably just “cats on skateboards.” Because more than a year after…

Adderton, William Morris Launch Agency 3.0

Former Amp’d Mobile founder Peter Adderton has resurfaced on the entrepreneurial circuit via a new venture he’s launching today in partnership with the William Morris Agency. Mr. Adderton and William Morris said they have formed Agency 3.0, an agency that…

MySpaceTV Nabs ‘Banzai’ Webisodes

MySpaceTV struck an exclusive programming deal with production shop RDF USA to carry Webisodes of the British format “Banzai.” Under the deal, the episodes will be exclusive to MySpace (link to: www.myspacetv.com) for 30 days before additional U.S. Web distribution…