The number of videos viewed online is increasing dramatically each month because video sites have lessened their standards for what constitutes a view. That’s the finding of a new research report from online video services firm TubeMogul, which claims video-sharing…
The how-to video company Howcast expanded its reach today via distribution deals with AOL, Metacafe, Bebo and Blip.tv. Under the new deals, Howcast’s user-generated, how-to videos will be available to those sites. Howcast said the deals expand its reach to…
General Motors will be the exclusive automotive sponsor of Planet Green, the new cable network being launched by Discovery Communications on June 4. As part of the deal, GM’s Chevrolet will be the premier sponsor of the series “Greensburg,” which…
Time Warner Cable, in a deal that will separate it completely from Time Warner Inc., will pay a $10.9 billion dividend to stockholders, including $9.25 billion to the parent company. New Time Warner CEO Jeff Bewkes said shedding Time Warner…
Julie Goldstein’s job working on the Coca-Cola account at MediaVest USA had been full of big events: the Olympics, NASCAR races, “American Idol.” Now her job is even bigger. Ms. Goldstein recently was promoted to vice president, video activation director,…
As the television networks and ad buyers do the upfront dance, the Cabletelevision Advertising Bureau is weighing in with a new survey indicating that television remains consumers’ favorite medium, and that in many ways they prefer cable to broadcast. The…
Adrian Grenier is one of the ecologically friendly celebrities who have signed up to participate in Planet Green, the new network being launched by Discovery Communications in June. Mr. Grenier’s show is called “Alter Eco.” It features the star of…
With the seventh season of “American Idol” coming to an end, the Nielsen Co. took a closer look at viewing this season. The show has been averaging 27 million viewers this season. It is most popular in the Eastern parts…
ABC is getting ready to take another walk down the aisle with “Here Come the Newlyweds.” The network has quietly begun the process of casting contestants for another season of the competition reality series from Warner Horizon Television and producers…
Dick Askin, former Academy of Television Arts & Sciences chairman-CEO and president-CEO of Tribune Entertainment, is the newest honoree to be inducted into the Rutgers University Alumni Federation’s Hall of Distinguished Alumni. The May 10 induction ceremony cited Askin’s industry…