Dove Chocolate Tries Multipronged Marketing Plan
The Writers Guild of America strike, which has crippled the regular business of the television broadcast networks, may be headed for a conclusion this week. Informal talks between the guild and the Alliance of Motion Picture & Television Producers have…
The presidential candidates’ level of ad spending in Super Tuesday states may pale in comparison with the level of spending in Iowa and New Hampshire, but TV stations may have generated $16 million in last-minute ad buys during the campaign’s…
Fox is urging the Supreme Court to reject the Justice Department’s pleas it hear an appeal of a court decision overruling the FCC’s determination that live comments by Nicole Richie and Cher on two Billboard Music Award shows added up…
The NBC- and Fox-owned video site Hulu.com will post all of this Sunday’s Super Bowl commercials immediately following the game, Hulu said. The commercials will be available in “high-quality streaming video” at www.hulu.com/superbowl after the game ends. Hulu also will…
TVWeek.com’s Chris Pursell will be blogging from the Super Bowl this weekend, visiting with the TV pros who put together the broadcasts covering the biggest game of the year. Check back all weekend at Chris’ blog, Pressbox, for in-person dispatches…
The NFL Network will be running a new spot during Super Bowl XLII Sunday on Fox, and TelevisionWeek is delivering the first look. The reprises a theme from ads aired in the 2006 season showing how some fans’ predictions about…
TruTV has canceled Star Jones Reynolds’ talk show. After the last episode airs today, it will be replaced by “Arrest & Trial” at 3 p.m. ET, beginning Monday. “Due to the rebranding and refocus of the network, truTV and Star…