Logo

In Depth

Chart: Top 10 Programs: Product Placement, First Three Quarters 2007

Products made more appearances in the broadcast shows with the most product placement, according to the Nielsen Product Placement Service. The top 10 shows in product placement on ABC, CBS, NBC, Fox, The CW and MyNetworkTV registered 22,046 occurrences over…

Writers Strike News Roundup: Tuesday, Jan. 8

Directors, Producers Still Without Start Date for Talks The Directors Guild of America and the Alliance of Motion Picture & Television Producers are still without a start date for contract talks, Daily Variety reports. The two sides have met informally,…

Salute to Redstone May Draw WGA Pickets, but Stewart Still on Board

With Sumner Redstone, the executive chairman of Viacom and CBS Corp., as honoree and Jon Stewart as host, could the annual gala of the Paley Center for Media (formerly the Museum of TV & Radio) on Feb. 7 be anything…

MTV Puts Programming Clips on Veoh, GoFish

As part of its broader effort to boost viewership through Internet partnerships, Viacom unit MTV Networks will begin showing video clips of its programming on online video service Veoh Networks and publicly held Web video network GoFish, the companies said…

NBC Working With Advertisers on Golden Globes Replacement Show

With Sunday’s glamorous Golden Globes telecast canceled, NBC is trying to retain some of the $20 million in ad revenues the award show was due to generate. Some clients will get the money they would have spent on commercials—at an…

Fox Stations Playing ‘Trivial Pursuit’

Bolstered by a deal with key Fox stations, Debmar-Mercury has cleared upcoming game show “Trivial Pursuit: America Plays” in more than 55% of the country and has been given a go heading toward its September debut. Among the Fox affiliates…

Comcast’s Tru2way Offers Way Around Set-Top Box

In the first keynote speech by a cable chief executive at the Consumer Electronics Show, Comcast CEO Brian Roberts announced Tuesday that the company is introducing an open technology platform this year that will allow any developer to create interactive…

Comcast Promises 1,000 HD Channels by Year End

(Corrected at 3 p.m. to note HD choices in first paragraph.) Comcast will offer more than 1,000 high-definition choices by the end of 2008, Comcast CEO Brian Roberts said during his keynote address Tuesday morning at the Consumer Electronics Show…

Nick Promotes Maltin, Loses Freeman to Turner

Marketers at the kids networks are playing musical chairs. Nickelodeon veteran Brenda Freeman has jumped to Turner Animation, Young Adults & Kids Media, where she will be chief marketing officer. At Nickelodeon, Samantha Maltin was promoted to senior VP of…

NBC’s Gala Globes Telecast Canceled

The pomp and circumstance of the 65th annual Golden Globes has been scaled back dramatically, with the Hollywood Foreign Press Association announcing today the cancellation of the NBC telecast of the awards due to the writers strike. Instead, the HFPA…