Alltel Wireless, Mercedes-Benz and Garnier will be integrated sponsors for Bravo’s new series “Make Me a Supermodel.” As exclusive wireless sponsor, Alltel will sponsor the live voting for the series and an online game on the series’ Web site. Mercedes-Benz…
“Today” co-anchor Matt Lauer will host the two-hour NBC News special “Going for Gold,” scheduled to precede the announcement of Golden Globes winners Sunday night on NBC. The strike by the Writers Guild of America forced the cancellation of the…
Layoffs Abound Due to Strike Several studios and entertainment agencies, including Warner Bros., Walden Media and the Innovative Agency, announced layoffs or impending staff cuts due to the writers strike, Daily Variety reports. Warner Bros. told 1,000 employees Tuesday to…
It’s damn the polls, full speed ahead for the presidential race as the surprise New Hampshire results portend more ad spending rather than the expected easing from a quick knockout. Political and advertising executives said today that in the Democratic…
Internet video viewers scaled back their watching during the holiday break, according to the latest figures from Nielsen Online. Traffic dipped on leading video-sharing sites for the week ending Dec. 30, with many people away from their computers and on…
Bravo Media is throwing the book at “Top Chef” fans. The NBC Universal unit announced its first publication, “Top Chef: The Cookbook.” It contains more than 100 recipes from the first three seasons of the series, including dishes from the…
Slow Growth Seen Despite Olympics, Elections
Grant McDougall’s background should help him in his new job with Carat as executive VP, group director, where he sees his primary responsibility as globalizing some of the agency’s key accounts. Globalization should be a snap for someone born in…
A couple of Tennessee barbecue experts are warming up for a new show on the Food Network. Pat and Gina Neely, who own and operate their own restaurants, will be hosts of a series called “Down Home With the Neelys.”…
Ann Lewis Roberts has been named senior VP, heading development for Walt Disney Co.’s Buena Vista Productions and its SoapNet cable channel. At SoapNet, which has become part of Disney-ABC Television Group’s daytime division, Ms. Roberts will develop and oversee…