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In Depth

Pol Ads Stoke Broadcasters

Fox Lands Rare National Presidential Spot

WGA Battle Moves to Late-Night Shows

Lack of Writers Doesn’t Hurt Leno’s Ratings

Evolution of a Multimedia Firm

New Division Will Focus on Varied Platforms

Most Bankable Stars: Ellen DeGeneres

Last year’s ranking: 6 She may have gotten knocked for crossing the picket line, as well as for the canine incident, but Ms. DeGeneres continues to deliver where it counts, in entertainment and audiences. “Ellen has found the formula to…

Most Bankable Stars: Judge Judy Sheindlin

Last year’s ranking: 3 To put it simply: “Don’t even think of taking her off the list,” said one expert. As the only veteran first-run strip to improve over last year’s rating, despite a long run on the air, Judge…

Most Bankable Stars: Rachael Ray

Last year’s ranking: 5 America’s favorite cook held her spot this year against hefty competition, despite the series being only halfway through its second season. “This girl-next-door has found the recipe for a cooking show that is pure entertainment,” said…

Cox Tries Texting in Ads

Cable Giant Adds Mobile Marketing

Most Bankable Stars: Regis Philbin and Kelly Ripa

Last year’s ranking: 4 “Live With Regis and Kelly” continues to trounce the morning competition, even after “Live’s” 20 years on the air, which it celebrated last summer. “Regis and Kelly together have made ‘Live’ the perfect morning chat show,…

NBC Focuses on Power of Out-of-Home

Media Giant Plans Separate ‘Upfront’ for Public Platforms

Most Bankable Stars: ‘Family Guy’/’Two and a Half Men’ (tie)

Last year’s ranking: Unranked The real winner here could be the Tribune station group, which picked up the shows that landed in the first-ever tie in the “Most Bankable” list. The tie is fitting, however, as both series debuted this…