Media Buyers Look Beyond TV as Writers Strike Rolls on
Ad Execs See Cinema, Radio as Reach Alternatives
In Depth
Editorial: In the Giving Season, It’s Time to Listen
It’s the message blaring at us from all sides this time of year: ‘Tis the season to give. There are some in the industry who would do especially well to heed those words. Let’s start with Federal Communications Commission Chairman…
Guest Commentary: Both Sides in Strike Must Bargain in Good Faith
I have been following this first-of-its-kind play-by-play media coverage of the Writers Guild of America strike in TelevisionWeek and the general media with pathetic fascination—as though I am passing a car wreck I can’t look away from or following the…
Most Engaging Shows Are Last Season’s Holdovers
New Series Not Yet Grabbing Viewers
QuickTakes: What do you think of the FCC potentially taking on the regulation of cable television?
“A leveling of the playing field seems inevitable. Agreement on how to calculate the true 70% penetration threshold trigger will be the subject of intense debate.” Steve Ridge, President, television and executive VP, Frank Magid Associates “Once they come up…
The Insider: On the Bright Side
The season in which even the prone-to-be-cranky Yours Truly seeks out and savors people and words and moments that touch and linger in the heart officially has begun. So, it’s out with the Scroogies and in with the Uppies as…
Tuning Out the Ads
Multiple Messages May Go Unheard
Stretching Business to Reach the Web
VOD Network ExerciseTV Expands Into Online Downloads
Opposition Could Derail Martin’s Plan
Publishers, Broadcasters, Public All Have Complaints
Break Out of Conventional Approach
‘Same Old’ Ways of Thinking Can Lead to Uninspired, Repetitive Media Plans