Most Engaging Shows Are Last Season’s Holdovers
New Series Not Yet Grabbing Viewers
In Depth
QuickTakes: What do you think of the FCC potentially taking on the regulation of cable television?
“A leveling of the playing field seems inevitable. Agreement on how to calculate the true 70% penetration threshold trigger will be the subject of intense debate.” Steve Ridge, President, television and executive VP, Frank Magid Associates “Once they come up…
The Insider: On the Bright Side
The season in which even the prone-to-be-cranky Yours Truly seeks out and savors people and words and moments that touch and linger in the heart officially has begun. So, it’s out with the Scroogies and in with the Uppies as…
Tuning Out the Ads
Multiple Messages May Go Unheard
Stretching Business to Reach the Web
VOD Network ExerciseTV Expands Into Online Downloads
Opposition Could Derail Martin’s Plan
Publishers, Broadcasters, Public All Have Complaints
Break Out of Conventional Approach
‘Same Old’ Ways of Thinking Can Lead to Uninspired, Repetitive Media Plans
Democratic Candidates Won’t Cross Picket Lines to Debate
The Writers Guild of America strike in Hollywood and the prospect of a second strike by CBS News writers is starting to affect the presidential campaign. Former North Carolina Sen. John Edwards today announced he and wife Elizabeth are canceling…
Writers Strike News Roundup: Wed., Nov. 21
L.A. Economy to Take Hit From Strike If the Writers Guild of America strike continues into next month, film officials have concluded that the Los Angeles economy stands to lose $21.3 million a day, the Los Angeles Times reports. The…