WebMD Has TV Ad Prescription
Hospitals Can Follow Model for Healthy Business
In Depth
Differing Views of VOD, Broadband
Success Depends on Accounting for Varied Usage Patterns, Demographics
Charter Systems to Carry NHL Network
NHL Network has inked a deal with Charter Communications that will broaden the distribution base of the fledgling channel to more than 80 million homes. Under terms of the deal, Charter will launch the channel on its cable systems next…
ESPN Wins First Round of Commercial Ratings
ESPN2 led the first round of Nielsen’s C3 ratings measuring how well broadcast and cable networks retain viewers through commercial breaks. ESPN2 scored a 104 percent retention rate on average program ratings in prime time, meaning the number of viewers…
Trial By Fire: Station Web Site Coverage Comes of Age
The fires that ravaged Southern California last week were one of the first major local news stories to demonstrate there’s widespread consumer interest in watching local news online. Most of the local broadcasters in Los Angeles and San Diego augmented…
NBC News Veteran Cummins Dies
Jim Cummins, who worked his way up through Midwest stations to a three-decade career as a correspondent with NBC News, died Friday. He was 62 and had been diagnosed with cancer after retiring from NBC News earlier this year. In…
McCain Campaign Won’t Stop Using Fox Footage in Ad
Sen. John McCain’s presidential campaign is flatly rejecting Fox News Channel’s request that it cease using in a campaign ad video of comments he made during the channel’s GOP debate Oct. 20. The 30-second ad includes 18 seconds of the…
Promax/BDA Appoints Block-Verk President
Promax/BDA tapped Jonathan Block-Verk as the new president of the marketing and design nonprofit association, appointing a successor to Jim Chabin. Mr. Block-Verk previously served as VP/group publisher and executive producer of events for the commercial production industry’s Boards Magazine….
Producers Submit New Proposal in WGA Talks
With less than a week left on the Writers Guild of America’s contract, the Alliance of Motion Picture and Television Producers placed what it called a “comprehensive proposal” on the bargaining table during today’s talks. The WGA said it would…
Copps Wants FCC to Thoroughly Review Murdoch’s Wall Street Journal Purchase
Federal Communications Commission member Michael J. Copps is suggesting the agency take a close look at Rupert Murdoch’s plan to buy the Wall Street Journal and not give it perfunctory approval. In a letter to FCC Chairman Kevin J. Martin,…