Allstate Tests the Limits of Interactive TV
Insurer Tries ‘Serving’ Ads to VOD Audiences Much as It Would on the Web
In Depth
TLC Moves Operations to Los Angeles
Discovery Communications’ TLC is moving operations to L.A., staffers at the network were told Monday. New TLC President Angela Shapiro-Mathes originally had planned to be based in L.A. but to operate the network as a bicoastal operation, with some staffers…
News Veteran Escobar Joins Sucherman
Ramon Escobar, a veteran of news and entertainment in the Spanish- and English-language TV world, has left NBC Universal, where he has spent the last 13 years, and joined Sucherman Consulting Group. “Ramon has run local and network newsrooms, he’s…
Broadcasters Urge Congress to Block ‘White Space’ Devices
A phalanx of executives representing broadcast television, major league sports and digital TV makers have launched a campaign to block unlicensed personal portable devices from operating in the unassigned “white spaces” in spectrum otherwise reserved for TV broadcasting. They argue…
Primetime Spot Average Cost Drops in the 2006-07 Season
The average cost for a primetime spot declined by 0.7 percent to $132.970 in the 2006-07 season from the previous year, according to figures from NetCosts, which uses real media buying data from national advertisers that spend a combined $12…
New Nielsen Product Helps Advertisers, Media Buyers Gauge Viewers
The Nielsen Co. announced a new product that allows advertisers and media buyers to find out whether their spots ran the previous night and how many people saw them. The first client for the product, called KeepingTrac, is media buying…
Comedian-Actress Sherri Shepherd Joins ABC’s ‘The View’
Barbara Walters confirmed what she said was “the worst-kept secret of the month,” by opening “The View” Monday with the announcement that comedian-actress Sherri Shepherd is the new permanent member of the ABC Daytime show’s ensemble that welcomed Whoopi Goldberg…
‘Early Show’ Names Shelley Ross Senior Executive Producer
Former “Good Morning America” executive producer Shelley Ross is rejoining the morning-show wars as senior executive producer of the “The Early Show” on CBS. She will report to CBS News and Sports President Sean McManus effective Sept. 17. The announcement…
Teen Viewers Keen to Check Out ‘Gossip Girl,’ ‘Pushing Daisies’
So what are the cool kids going to be watching this fall? According to research by OTX, the Online Testing Exchange, the show that 13-17 year olds are aware of and intend to view is The CW’s “Gossip Girl.” ABC’s…
Ski Channel Acquires Ride Guide Programming
The Ski Channel, which plans to launch next year, today announced a major programming deal with Ride Guide TV. The Ski Channel acquired the premiere rights to 26 new one-hour episodes a year of “Ride Guide” over the life of…