Guess Shaq’s biggest challenge is drawing viewers. ABC’s weight-loss reality series “Shaq’s Big Challenge,” hosted by basketball star Shaquille O’Neal, got off to a modest start in its debut Tuesday, finishing third in the 9 p.m. hour. “Challenge” posted a…
MTV Networks, which has been balking at using commercial ratings as the basis for advertising sales deals this upfront, said it signed a deal to measure viewer engagement with its shows, commercials and product placement. The deal with IAG Research…
The NBA reached new eight-year deals with ESPN/ABC and Turner Sports. ESPN said its new deal allow it to program NBA content on 17 platforms, including international, radio, Spanish-language, mobile, digital and podcasting. The deal also covers new platforms created…
Current Finding Buyers for User-Created Spots
Townley Brings Experience to Carat Entertainment
TLC is launching what it calls a real reality show about real models. “A Model Life With Petra Nemcova” premieres July 13 and runs for eight weeks, sponsored by Saab. The cable series will follow Ms. Nemcova, famous for surviving…
Nielsen Media Research found that nine of the top 10 advertisers cut their media spending in the first quarter, contributing to a 0.6 percent decline in spending overall for the period. The chart below shows spending by the top 10…
BBC Global News has selected online video technology provider thePlatform to help deliver its news videos to YouTube, the companies announced today. The news provider will use Comcast-owned thePlatform’s system to distribute short-form videos on the video-sharing site via a…
Updated at 7:57 a.m., June 27, 2007. WWE Chairman Vince McMahon issued a statement Tuesday regarding pro wrestler Chris Benoit. Authorities believe the wrestler killed his wife and 7-year-old son and then himself over the weekend. Mr. McMahon addressed viewer…
Jay Frank has joined CMT as senior VP, music strategy, starting in August. He had been VP of music programming and label relations at Yahoo Music. Mr. Frank’s position, based in Nashville, will have him overseeing CMT’s music and talent…