Lifetime has begun doing upfront advertising deals on the basis of average commercial ratings. Many cable networks, notably MTV, are resisting using commercial ratings because their commercial ratings are substantially lower than the program ratings previously used for buying and…
Venerable ad industry seer Bob Coen on Tuesday lowered his forecast for 2007 advertising spending. Overall, he said U.S. ad spending will be 3.1 percent, down from his December forecast of 4.8 percent, said Mr. Coen, senior VP and director…
Revenue for mobile video tripled in the first quarter, according to a report released today. Mobile research firm Telephia found that mobile TV subscription revenues grew 198 percent year over year to $146 million in the first quarter of 2007….
Online video advertising company Digitalsmiths raised $6 million in funding, the company announced today. The round was led by The Aurora Funds, Chrysalis Ventures and individual investors. Digitalsmiths is marketing a broadband video ad-matching system that pairs video content with…
ManiaTV.com, which produces live Internet TV, has inked a deal to syndicate its content to entertainment Web destination Artistdirect.com. The ArtistDirect network is a series of Web sites providing music, news and information. Under deal, ManiaTV will program six channels…
The screenwriting team behind “Ocean’s 13” have signed on to pen a new HBO series that the producers of “Entourage” are developing about a group of hedge fund managers. “Entourage” creator-executive producer Doug Ellin revealed details of the project to…
ESPN is raising its bet on poker coverage, as the network is broadcasting the final table of the World Series of Poker live on pay-per-view for the second year. “The World Series of Poker Final Table Live!” will show live…
With its largest audience of the season on Sunday, “Army Wives” became the highest rated series in Lifetime’s 23 year history. “Army Wives” drew 3.9 million total viewers and a 3.2 household rating. It drew a 2.8 rating among women…
NBC has yanked its summer repeat run of “Friday Night Lights.” The network aired three episodes of the critically acclaimed “Lights” on consecutive Sunday nights starting May 27. The repeats averaged a .9 rating—modest, even for summer reruns—among adults 18…
Rosie O’Donnell said the “Price Is Right” hosting job “ain’t gonna happen.” Declaring she does not want to move to Los Angeles to host the show, Ms. O’Donnell said on her blog this weekend that the veteran game show is…