Ad-Supported Media Losing Ground
New Industry Forecast Could Fuel Efforts by Media Planners to Find Alternative Means of Targeting Consumers
Advertising
Navigating Changes in Measurement
Controversy Over People Meters Shows Chaos a Real Threat During Time of Rapid Technological Developments
Internet Sites Every Planner Can Use
Online Databases Provide a Wealth of Helpful, Unprotected Electronic Information Free for the Taking