From the crash helmet on display at its headquarters to a national series of TV ads urging driver Dale Jarrett to race a delivery truck, UPS believes it’s getting maximum mileage from its multimillion-dollar NASCAR sponsorship. It’s an odd pairing…
As Parents and Watchdogs Raise Issues With Hard-Sell Ads, Smart Campaigns Honor the Consumer
Panels at TVWeek Conference Discuss How to Visually Grab Viewers With Off-Line Media and Achieve ROI
Nielsen’s Delay in Releasing Data Leaves Networks, Agencies With Mixed Feelings; Research Project in Works
Strategically Showcase Ad Campaigns in Awards, Sweeps, Championships for High-Profile Brand Exposure
As 30-Second Prices Rise, Shorter Spots Gain Favor; Buyers Tout Increased Bang for the Television Buck
Plans With Impact, Adequate Timeline Ensure Brand Introductions That Serve All Audiences and Deliver ROI
Looking to measure your return on investment on your branded entertainment deal? Better wait a while.“We are pretty far off,” said Robert Riesenberg, president and CEO of Full Circle Entertainment. “We are light years away,” said Marc Goldstein, president and…
Technology, Business Conditions Combine to Open Up the Possibilities in a Previously Underutilized
Advertisers See Benefits of Incorporating Integration, Major Sponsorships Into Overall Marketing Str