Suffering the Q4 Budget-Cut Blues?
Advertising Often a Target for Change When Fiscal Objectives Aren’t Met, but Avoid the Trap of the Quick Fix
Advertising
HGTV to Start the New Year With a New Look
Home & Garden Net Freshening Graphics, Promos to Reflect Its Growth in Viewership
Success Story: Local Ohio Stations Take Web Recourse
Ohio marketers saw themselves squeezed out of local TV advertising during the race for the presidency. But local television stations, though pleased with the additional revenue the political ads brought in, found another way to satisfy their loyal clients and…
Success Story: ‘Pimp’ Knockoff Pays Off
Given that the median age in the Baton Rouge, La., designated market area is 32 and the population is 50 percent male, local TV stations are eager to find creative ways to deliver the 18- to 34-year-old male demo to…
Williams-Sonoma Makes First Foray Into Television
Retailer to Sponsor Cooking Segments on ‘Early Show’; CBS Gets Catalog Back Cover Ad
NBC, Clear Channel Will Form Extreme Sports Tour
Though extreme sports have been popularized over the past several years, as reflected by the success of “The X Games,” “Gravity Games” and other TV sports shows, there hasn’t yet been a tour or a league to track athletes’ yearly…
Fear and Loathing of Campaign Ads
Research From Initiative-CNN Finds Nonelection Spots Can Thrive in an Environment Heavy With Political Ads
Asking the Right Questions Is Key
Multiple Factors Come Into Play While Wading Through the Promised Wonders of Nontraditional Media
You’ve Made a Plan-Now Execute It
Smart Teams Don’t Take Chances With Final Results-They Put a Strategy in Place to Make Sure Plan Happens
Open Your Mind to Consumer’s View
Outside-In Orientation Makes for More Effective Strategic Plans and Greater Influence in the Marketplace By Mark Dominiak Special to TelevisionWeek Not too long ago I struck up a conversation with a brand client about her feelings on what represented excellence…