News Corp. Chief Operating Officer Chase Carey said fall television ratings for Fox Broadcasting are "below our expectations," and blamed changing viewership patterns rather than mediocre shows, reports Deadline.com. "There is no question that you are seeing an ongoing change…
In the new Denzel Washington film "Flight," the actor plays an airline pilot who over-indulges in beer, vodka and gin, a fact that has Anheuser-Busch InBev upset because its beer is prominently displayed in the movie in a negative light,…
The advertising industry is focused on an upcoming event that is so big it can be identified pretty much by a single letter, “L.” More accurately, it’s 2016’s Super Bowl 50, called "The L" for the Roman numeral it will…
Political advertising this year is on track to surpass 2008 figures by a wide margin, Joe Flint reports in the Los Angeles Times’ Company Town blog. Television stations are expected to haul in $2.6 billion in political advertising this year,…
Hurricane Sandy could cost the advertising industry $500 million, as many ads have been yanked and spending slowed for many marketers in the northeast, reports Advertising Age. Research firm Pivotal Research Group lowered its ad forecast to a 0.5% decline…
A drama series on basic cable has been commanding staggering prices for ad time — with the price likely to surge further as scatter advertisers buy in, Advertising Age reports. The series is AMC’s “The Walking Dead,” which appears to…
Advertising prices for "American Idol" have plunged, ending the show’s five-year dominance in ad rates and allowing NBC’s "Sunday Night Football" to run off with the title for the highest-priced inventory, writes Brian Steinberg in Advertising Age. "Last year, ‘Sunday…
Click here to read why TVWeek Open Mic blogger Chuck Ross is stunned that the Discovery Channel has been silent about the seemingly overwhelming evidence that Lance Armstrong cheated to win his Tour de France championships and lied about his cheating to boot.
A second major blue-chip sponsor has decided it can no longer have Lance Armstrong as a spokesperson for its product., afte ra major report came out last week linking the cyclist wide-ranging doping activities and stripped him of his seven Tour…
As part of a trend designed to get viewers of television programming to stick around for the commercials, ABC’s “Suburgatory” is letting a character from the show stray into commercials for Lowe’s, Advertising Age reports. “TV networks are allowing characters…